Attention Please

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As you read this blog, your attention is on your computer screen using your visual sense to perceive it and your memory to decode the messages in these words. What attracted you to it in the first place I wonder?

We become so fluent in these 3 processes – attention, perception and memory – after all we use them every second of each waking day, so we barely give them a second thought.

Employing these three process skills, we experience this world, interact with it and we can even imagine aspects of our world without even being there.

These three are studied and researched under the heading of Cognitive Psychology. To gain a deeper understanding they are often studied independently, then to understand and appreciate the whole picture, they can be studied together so as to see how they interact.

Whilst this may all seem a bit abstract, with a bit of thought, they can be seen to describe much of our daily being.

For instance, a very limited application of these three aspects of our mind is used everyday by marketers around the world. The famous marketing acronym AIDA (Attention, Interest, Desire & Action), is the mantra for the construction and design of all successful advertisements.

If you’re interested in finding out more about this subject, the following highly readable book is recommended:

Attention, Perception & Memory:
An Integrated Approach
by E. A. Styles

Cognitive

USA Books UK Books Canadian Books

© David R. Durham

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